Google AdWords is Google’s own advertising platform and consists of the search and display networks.
On the search network ads appear on the SERP (Search Engine Results Page) according to keyword search terms people Google. It is known as paid search and is the most popular form of Google Advertising due to its widescale success in increasing relevant traffic flow to your website, of which a percentage will convert to a sale. Paid search is a form of PPC and is the fastest way to get your website to the top of the Google rankings when people are searching for your type of business. Also because you pay per click you can control your budget and it’s a very measurable form of marketing your product or service.
The display network consists of a group of more than a million website, videos and apps where your ads can appear. Through targeting, your ads can show on websites relevant to your industry and options include targeting by topics, interests, keywords, placement or remarketing. Remarketing helps you reconnect with people who left your website by showing relevant ads as they browse the web.
YouTube is part of the display network.
Brandmagic can use their digital expertise to plan a highly targeted campaign to a specific segment of your market. With unique & engaging ad copy Brandmagic will ensure your company is the main attraction in their digital journey.
Gmail ads provide a new way to connect with Gmail users, through innovative targeting and a high-impact message like ad format. Gmail ads are a new beta product by Google, and because they’re so new, the Cost-Per-Click(CPC) is extremely low. They are another option that Brandmagic can include in your digital strategy.